Hamm’s beer has been brewed in the U.S. since 1865 and vintage Hamm’s signs are a favorite of collectors. The Hamm’s mascot, the “Beer Bear," is featured prominently in most of these signs, although it is no longer used to promote the brand. One popular sign, the “Rippler,” was made in 1956 and shaped like a television set.
The biggest prize among devotees of vintage Hamm’s signs is the Scene-o-Rama signs that were produced in the 1950s and 60s. These plastic, motorized signs were designed around many different themes. For example “Sunset/Sunrise” depicted a lake appearing to change with the day/night. “Starry Skies” shows two “constellations” resembling beer mugs. A double Scene-o-Rama was made to celebrate the brewer’s 100th birthday in 1965. Other versions portray lakes or streams that appear to be moving. All the Scene-o-Rama signs include a clock.