Goodyear gas signs have a rectangular or diamond-shaped blue field with "Good Year" in white or yellow and the Goodyear "winged foot" emblem between the words. Some of the diamond-shaped Goodyear gas signs have a narrow border of white surrounded by a red line. While the rectangular signs are plain, diamond-shaped signs have a yellow and blue flag above the emblem with "Good Year" and winged foot emblem in center of the flag. A rare variation on the diamond-shaped design has "Good Year" with foot logo and "Neumaticos" underneath.
These designs are sometimes incorporated into larger signs. The diamond-shaped design sometimes has ads for tire and battery service to the left of the design. There are variations with "Tires" or other ads under the logo.